L’Oréal Paris Singapore
Ongoing collaboration with L’Oreal Group brands — L’Oreal Paris, Maybelline, and NYX Cosmetics — building engaging microsites and managing continuous content updates.
Expertise
Development
Client
L’Oréal Paris Singapore
Years
2011-2022
Project Overview
Wiz Werx has been proud to collaborate with renowned L’Oreal brands, including L’Oreal Paris, Maybelline, and the latest addition, NYX Cosmetics. Our partnership involves the development of engaging microsites and ongoing content updates to facilitate seamless product creation and presentation.
The Challenges
- Multiple brands under one group needing distinct microsite experiences
- Frequent product launches requiring fast content turnaround
- Content updates needed to stay consistent with each brand's identity
The Solutions
- Developed engaging microsites tailored to each brand
- Set up streamlined workflow for ongoing content updates
- Maintained brand consistency across multiple L'Oreal properties
Our Approach
Wiz Werx built dedicated microsites for L’Oreal Paris, Maybelline, and NYX Cosmetics, each designed to reflect its brand’s unique identity while supporting fast-paced product launches. We established an ongoing content update process, enabling the brands to present new products quickly and consistently across all their digital platforms.
