Mee Mee Optics
Facebook page management and content strategy for Mee Mee Optics, a legacy eye healthcare brand since 1965, aimed at reaching younger consumers through digital channels.
Expertise
Digital Marketing
Client
Mee Mee Optics
Years
2018
Project Overview
Founded in 1965, Mee Mee Optics have continually delivered quality eye healthcare to the community. Through their history, they have kept themselves relevant with state-of-the-art optometric equipment as well as upholding a standard of excellence among their team of optometrists and opticians. However, with zero marketing efforts, Mee Mee Optics’ legacy had not evolved with the generations of consumers. Mee Mee Optics was looking to target younger consumers by leveraging on the digital channel (Facebook) where the young crowd is active.
The Challenges
- Zero prior marketing efforts, brand not evolving with newer generations
- No online persona to connect with younger consumers
- Needed creative content to drive footfall to physical branches
The Solutions
- Managed and built out Mee Mee Optics' Facebook presence
- Developed brand awareness through creative "Big Ideas" content
- Created content aligned with younger consumers' sense of style
Our Approach
Wiz Werx was brought in to help manage the Mee Mee Optics Facebook page. Understanding the challenges of pushing creative content that speak inline with the young consumer’s sense of style, our team had focused our efforts on creating Mee Mee Optics’ online persona, building brand awareness and creative “Big Ideas” for content that aimed to drive footfall to Mee Mee Optics branches.
