Singapore Chinese Cultural Centre
Website design and development for Singapore Chinese Cultural Centre (SCCC), launched alongside their building opening in 2016 to present Singapore-Chinese culture in an accessible, modern way.
Expertise
Design, Development
Client
Singapore Chinese Cultural Centre
Years
2016
Project Overview
Singapore Chinese Cultural Centre (SCCC) collaborates with various arts and cultural groups and community partners to promote multiracial harmony and development of the local Chinese culture. Going in line with the official opening of its building in 2016, SCCC needed to design, build and launch a brand new website to present unique Singapore-Chinese culture in a relatable and accessible way to the community.
The Challenges
- No website ready for the new building's official opening
- Needed to appeal to a younger, broader audience
- Had to balance modern design with authentic cultural identity
The Solutions
- Designed and developed a new events-centric website
- Applied modern look with subtle Chinese motifs and lattices
- Collaborated closely with SCCC to preserve cultural authenticity
Our Approach
Working closely with a few SCCC’s key personnel, Wiz Werx designed and developed an engaging website that played a pivotal role in showcasing events-centric content. The new website has been given a chic and modern look whilst preserving its Chinese cultural entity with a subtle infusion of Chinese motifs and lattices, to appeal to a greater and younger audience.
This project allowed us to meld tradition with modernity, producing a dynamic and engaging online platform that speaks to a diverse audience. By preserving the essence of this cultural tapestry, we hope to continue sharing and promoting the multiracial harmony and history of Singapore with the world.
